[PRIMO Tech a Break] From VUCA to AGI
Why AGI Seems to Be Arriving So Quickly GenAI has boomed in under three years, spreading into nearly every sector. […]
Intent is the New Segment: A Shortcut to Winning in Marketing AI CRM
Intent Hidden in Purchase Behavior For example, consider an office worker who normally buys two cups of coffee a day
[PRIMO Tech-a-Break] AI Testing : The Silent Game Changer
1. From Manual Testing → Automation Testing Back in the day, testers had to click through every single flow manually—time-consuming
Wellness Business: A Big Opportunity — But Where Do People Often Go Wrong?
1. Treating wellness as a “trend” rather than something sustainable Many brands rush into the market because they see it’s
Loyalty Program: How to Invest Wisely
Small shops can do it, SMEs can scale it, and Enterprises simply must have it!Many businesses want to launch a
Overcoming Doom-Scrolling with AI-Powered CRM
The Problem of Infinite Scroll That Costs Brands Opportunities Today’s world is full of endless content — from TikTok, Instagram
From Uncertainty to Insight : The Al Way
Have you ever heard of the “VUCA world”? VUCA stands for Volatility, Uncertainty, Complexity, Ambiguity — in simple terms: A
PRIMO: The Loyalty Engine Powering Thailand’s Most Trusted Consumer Brands
1. The End of Mass Marketing The era of marketing that “broadcasts the same message to everyone” to increase reach
Loyalty Programs for Beauty Businesses: Tips to Build a Base of Regular Customers
Creating a loyalty program is a crucial strategy for beauty businesses—such as hair salons, nail studios, and beauty clinics—to boost
How to Start a Loyalty Program for F&B Businesses?
The Food & Beverage (F&B) industry—whether restaurants, cafés, or beverage brands—is becoming increasingly competitive. Building a Loyalty Program or membership